Photo of the PlayCo partners
We help organisations use design to achieve business objectives.
Interdisciplinary design expertise
We combine research, creativity and design thinking to create outcomes that serve both the customer and the organisation.
Louis Ingelaere
Co-founder & Strategy Director
Louis started his career combining design and brand strategy. He defined and designed customer experiences for brands like Belfius, BASE (now Telenet), Medialaan and VRT. Louis helps companies to find the value of design for their organisation. He combines creativity with research to define result driven experience strategies.
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Setareh Pourjavan
Director of Operations
Setareh specialised in designing and implementing operational models for organisations . She knows how to engage all the internal and external stakeholders so they can validate and deliver on time. Previously she worked as a lawyer and as an ad specialist at Twitter.
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Nikolas Sterck
Co-founder & Design Director
Nikolas designed the user experience of the first Belgian app in the Apple app store. He is responsible for the foundational designs of the Belfius mobile app. Nikolas is highly skilled in turning complex briefings into deliverables with a simple user experience.
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