Digital has changed customer expectations. New digital companies disrupt markets with customer experiences that are radically different. They go beyond useful and create experiences that are emotional. How does your company face this challenge?
Every product comes with customer experience whether it was designed into the product or not. How intended are the experiences you create? Is your organisation aware of the outside trends that influence the expectations of your customers?
Human-centric experiences are at the heart of successful customer experiences. Who is responsible for creating human-centric solutions in your organisation?
Does your organisation have a clear view on the end-to-end experiences customers have with your products? What are the most painful moments? What are the most delightful moments?
Emotions are hard to quantify, but the impact on your results is real. Measuring is key in managing successful customer experiences.
Without the buy-in from senior management, efforts to answer these challenges will have low to no impact. The design of customer experiences reaches beyond the design department. Everyone who influences the final product should be accountable for the experience they create. Yes, even legal and compliance.
PlayCo helps companies to apply Design Thinking in their organisation and create winning customer experiences.
We will contact you to discuss your needs and expectations. We come to your offices to give an introductary presentation about the value of design thinking in your organisation.