Design-led companies outperform the S&P 500 by 211%

Over a 10 year period, from 2004 to 2014 companies that are nurture a design culture outperform the Standard & Poor’s 500 index by 211% more returns.

DMI and Motiv Strategies, funded by Microsoft, began analyzing the performance of US companies committed to design as an integral part of their business strategy. Completed in  2013 the dmi:Design Value Index tracked the value of publicly held companies that met specific design management criteria, and monitored the impact of their investments in design on stock value over a ten-year period, relative to the overall S&P Index. 

Source: Design Management Institute

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Introduce design thinking in your organisation

We will contact you to discuss your needs and expectations. We come to your offices to give an introductary presentation about the value of design thinking in your organisation.

  • The different design processes
  • Different types of designers in a organisation
  • How to scale design across your company
  • Disruptive customer experiences and user interfaces
  • Lots of case studies from different industries